Last night, in Johannesburg, the Council of judges for South Africa’s Marketing Excellence awards gave a gold medal and trophy to Stormhoek as the best Brand marketing campaign of the year (Small Budget).
They gave the same awards to other brands for Medium Budget and Large Budget and Extra Large Budget.
Finally, they gave a bigger trophy to the Grand Prix winner for the overall brand campaign winner and this went to Stormhoek.
Gold awards and trophies were handed out for sponsorship campaigns, arts and culture campaigns and an ex-advertising copywriter (now Absa Bank marketing manager) called Happy Ntshingila was crowned Marketing Man of the Year.
[Full story from bizcommunity.com.]
Not only is Stormhoek my FAVOURITE WINE OF ALL TIME – but they have a brilliant marketing strategy as well: Blogging. Yup – go to: www.stormhoek.co.za – that’s it! Brilliant.
Probably my favourite part of the Stormhoek image – is Hugh Macleod’s (he of gapingvoid fame) cartoons that are used as their labels. A few of them are posted below:
Peace.
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